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Digital Marketing NutriGlide
Social Media Ads NutriGlide
By: Alexandra Devina
Worked as Designer & Creative team in a five-day paid social campaign for NutriGlide — creating ad visuals and copy based on audience personas to support a full-funnel strategy (Awareness–Conversion–Retargeting).
About the Project
This RevoU Performance Marketing project ran a five-day paid social campaign for NutriGlide, a healthy ready-to-eat meal brand. Ad visuals and copy were built around two audience personas — "Kevin" (a health-conscious young professional) and "Maya" (a busy mom) — to support a full-funnel strategy (Awareness → Conversion → Retargeting).
Objective
Generate awareness and clicks through paid ads.
Result
Achieved a 10.81% CTR from the best-performing video creative.
Reached a 4.49% landing page conversion rate through optimized creatives.
The best-performing static ad (Conversion objective) also achieved a 4.66% CTR.
My Scope
Designed ad visuals using Figma, Freepik AI, and Canva.
Wrote ad copy aligned with the Kevin & Maya personas.
Contributed to creative direction and daily ad updates.
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Tools Used
Instagram, Meta Ads, Google Trends, Figma, Canva, CapCut, Google Sheets, Freepik.